“This is just another branding course.”
It’s not. It’s the same system behind Chykalophia’s $40K–$80K agency engagements — compressed into 6 weeks for founders who are earlier in the journey.
For Female-Founded CPG Brands — May 2026 Cohort
Pilot Cohort — Inaugural pricing that won’t be repeated
·250+ Projects·15+ Years
Sound familiar?
You built something worth buying. The world just doesn't know it yet.
Most CPG founders are product experts and visionaries, not avid marketers. The brand clarity gap is costing you shelf space, online sales, and investor attention.
“I know my product is better — but at the shelf, we look the same as everyone else.”
“I've redesigned my logo three times. I still don't feel confident sending buyers to my website.”
“My pitch to retailers is inconsistent. I say something different every time and I know it's hurting me.”
“Every agency I've talked to wants $30K+ and months of my time. I'm not there yet.”
If any of that sounds familiar — keep reading. This program was built for exactly that.
Skip ahead and apply →“How do I know this will actually work?”
Led by someone who's built 250+ brand systems. Not a course creator.
I’m Ari Krzyzek — CEO & Creative Director of Chykalophia, the brand and web agency I co-founded in 2011.
Over 15+ years, we’ve helped 250+ companies close the gap between how excellent their business actually is and how it appears to the world.
This accelerator is the structured, accessible version of our full Made to Sell Conversion System — the same strategic framework behind our $40K–$80K engagements.
I built it because I kept seeing brilliant founders with incredible products lose sales, shelf space, and investor attention because their brand didn’t communicate what their product delivers.
You’re not getting a course. You’re getting me — and the system that’s driven those results above.
Made to Sell: Creating Websites That Convert
Top Web Design Bestseller — by Ari Krzyzek
3× lead growth and 7-figure revenue results for clients
15+ years leading brand & web strategy for growth-stage companies
Mentor at 1871 Chicago, MATTER, Chicago Innovation, Gold House Ventures, SXSW
Board Member, DePaul University Coleman Entrepreneurship Center
WBENC-Certified Women’s Business Enterprise
Trusted By
“I don’t have time for this.”
6 weeks. 2–4 hours a week. Every hour produces something you’ll use.
That’s less time than most founders spend second-guessing their branding in a single month.
Know Your Customer — Business Alignment & Discovery
Define your ideal customer profile, audit the competitive landscape, and align on your business goals. You leave with a positioning brief that drives every decision for the next 5 weeks.
You leave with a positioning brief that drives every decision for the next 5 weeks.
Messaging That Converts — Brand & Business Strategy Part 1
Build your brand message framework: your core talking points, your one-liner, and the language your ideal customer actually responds to.
You leave with messaging you can use in your retail pitch tomorrow.
Look the Part — Brand & Marketing Strategy Part 2
Lock in your visual direction: color palette, typography, moodboard, and marketing channel strategy.
You leave knowing exactly what your brand looks like and where you'll show up.
Build It — Self-Guided Implementation Week 1
Execute your visual identity using the direction from Week 3. Logo refinement, brand style guide, and core asset creation — with Ari available for async review.
You leave with your visual brand done.
Put It to Work — Self-Guided Implementation Week 2
Apply your brand to the real world: build your Shopify MVP website, write your retailer pitch, update social profiles, and finalize your 90-day marketing plan.
You leave with a live Shopify MVP website and your brand activated across key channels.
Launch & Level Up — Graduation + Next Steps
Present your brand and Shopify MVP website to the cohort. Receive Ari's personal feedback. Get your complete packaged brand kit and personalized 90-day growth roadmap.
You leave as a positioned, market-ready CPG brand with a live website.
How it works
The Made to Sell Conversion System. Built for your stage.
This isn't a generic brand course. It's a structured version of the same process Chykalophia runs for $40K–$80K engagements — adapted for founders who are earlier in the journey.
Before we touch a logo or write a word of copy, we get aligned on your business: who you serve, what makes you different, where you're going, and what's actually holding you back. Most founders skip this. That's why most rebrands fail.
With alignment locked in, we build your full positioning and brand strategy. This is the intellectual core of your brand — the thinking that makes everything else coherent. You leave these two weeks with a complete foundation you can use immediately in sales, pitches, and marketing.
You execute. We guide. Using the strategy and direction we've built together, you implement your brand assets and build your Shopify MVP website — with structured templates, async support, and peer accountability from your cohort. As a Shopify Partner, Chykalophia provides expert guidance on making the most of the platform. This is where the doing happens, and where real market-ready assets get built.
You present. You launch. You get feedback from Ari and your cohort peers on your final brand foundation. You leave Week 6 with everything packaged, ready to use, and a clear roadmap for what comes next — whether that's retail pitch, tech stacks/resources recommendations, or other implementation support.
What you walk away with
Real assets. Built during the program. Yours to use immediately.
Every session produces something tangible. No workbooks to "implement someday." You leave with a complete brand foundation ready to deploy.
Your MVP — Ready to Sell
Shopify Website & Social Copy
Core copy for your Shopify homepage, about section, and social profiles — built from your message framework
Ideal Customer Profile
Named persona with demographics, psychographics, buying triggers, and where to find them
One-Liner & Positioning Statement
One sentence that stops buyers mid-scroll — usable at shelf, in pitches, everywhere
Brand Message Framework
Your core talking points and brand story — consistent across every touchpoint
Visual Identity System
Logo, color palette, and typography — aligned to your positioning, not just aesthetic preference
Mini Brand Style Guide
Your visual rulebook — so your brand stays consistent whether it's on shelf or on screen
Marketing Channel Roadmap
Where to show up, what to say, and your 90-day action plan
Retailer Pitch Language
The positioning copy you need for buyer meetings and wholesale conversations
CPG Peer Network
Up to 10 CPG founders at a similar business stage — referral partners, collaborators, and accountability community
“What if I’m not ready?”
Here’s how to know if this is your moment.
This program isn’t for everyone. And that’s by design. We keep cohorts small because curated groups produce better results.
Perfect Fit
- CPG brand at idea stage, early traction, or ready to relaunch
- You have a real product — but your brand doesn't do it justice yet
- You can't afford a full agency engagement ($40K+) but need more than a DIY logo
- You want a positioning system that converts, not just a pretty design
- You're willing to show up for 6 weeks and do the work
Probably Not a Fit
- You're still figuring out what your product actually is
- You want someone to do everything for you with zero involvement
- You're looking for a one-time design deliverable, not a positioning system that converts
- You can't commit 2–3 hours per week for 6 weeks
“I can’t afford a $40K agency.”
You don’t have to.
The same positioning system that costs $40K–$80K in a full engagement — structured for founders who are earlier in the journey.
Strategy + Messaging alone (1:1)
$10,000–$25,000
Full Made to Sell Conversion System
$40,000–$80,000
$2,500
per founder · May 2026 · Apply by April 23
This is our inaugural cohort. This pricing reflects that — and it won’t carry over to future cohorts.
This program: $2,500 total
Nothing to lose
Your $250 deposit is fully refundable if you’re not accepted.
Your $250 deposit is applied toward your $2,500 investment if accepted. Not accepted? You can choose a $250 refund or apply it to the next available cohort. Balance of $2,250 due 1 week before the May 2026 cohort begins.
Honest Fit Guarantee
If you’re accepted and realize after Week 1 that it’s not the right fit — we’ll have an honest conversation about it. We’re building long-term relationships, not trapping anyone.
Pilot Cohort Advantage
You’re getting founder-level access to Ari and a system that normally costs 15× more. Your feedback shapes the future of this program. That’s a genuine exchange of value.
Ready to finally look as good as your product actually is?
Apply by April 23, 2026. We review every application personally to make sure the cohort is the right fit for you — and you for it.
About You
Tell us who you are and about your business.
After acceptance, a $250 deposit secures your spot — applied toward your $2,500 investment. Not accepted? You can choose a $250 refund or apply it to the next available cohort. Questions? Email ari@chykalophia.com